The Attention Merchants: The Epic Scramble to Get Inside Our Heads
"Who exactly are the attention merchants? As an industry, they are relativelynew. Their lineage can be traced to the nineteenth century, when in New YorkCity the first newspapers fully dependent on advertising were created; and Paris,where a dazzling new kind of commercial art first seized the eyes of the person inthe street. But the full potential of the business model by which attention isconverted into revenue would not be fully understood until the early twentiethcentury, when the power of mass attention was discovered not by any commercialentity but by British war propagandists. The disastrous consequences ofpropaganda in two world wars would taint the subsequent use of such methods bygovernment, at least in the West. Industry, however, took note of what captiveattention could accomplish, and since that time has treated it as a preciousresource, paying ever larger premiums for it."
SourceDancers’ health in a globalizing, postmodern dance world
"As pedagogical and choreographic practices are quickly diversifying, this may be a crucial time to rethink, for example, the composition of the requisite daily technique class. (Do all dancers still “take a daily class”?) Perhaps we are ready to collectively agree on one new idea: that in the wake of globalization and post-colonialism there is no longer the possibility of a single utopian “neutral” or “basic” way of training all dancing bodies (and minds)."
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