The Shallows
"(...) McLuhan understood that whenever a new medium comes along, people naturally get caught up in the information—the “content”—it carries. They care about the news in the newspaper, the music on the radio, the shows on the TV, the words spoken by the person on the far end of the phone line. The technology of the medium, however astonishing it may be, disappears behind whatever flows through it—facts, entertainment, instruction, conversation. When people start debating (as they always do) whether the medium’s effects are good or bad, it’s the content they wrestle over. Enthusiasts celebrate it; skeptics decry it.(...)"
SourceWould you notice if fake news changed your behavior? An experiment on the unconscious effects of disinformation.
A growing literature is emerging on the believability and spread of disinformation, such as fake news, over social networks. However, little is known about the degree to which malicious actors can use social media to covertly affect behavior with disinformation. A lab-based randomized controlled experiment was conducted with 233 undergraduate students to investigate the behavioral effects of fake news. It was found that even short (under 5-min) exposure to fake news was able to significantly modify the unconscious behavior of individuals.
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